Tag Archives: marketing

Why We Buy

Why We Buy: The Science of Shopping© 1997, 2008 Paco UnderhillSimon and Schuster320 pages No book on marketing, Why We Buy is an introduction to the novel field of retail anthropology. Young Paco Underhill was once an urban studies student assigned … Continue reading

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A Consumers’ Republic

A Consumers’ Republic© 2002 Lizbeth Cohen576 pages What is the meaning of citizenship? To the Romans, and to the early Americans, citizenship was an exclusive state of being that depended on owning land, and so a stake in society. In … Continue reading

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Free to Choose, Born to Buy (and Left to Die)

In the past two weeks I’ve been reading a series of books which connected together despite being on disparate subjects. Milton Friedman’s Free to Choose, published in the 1970s, argues for a completely free market — that is, one with … Continue reading

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Satisfaction Guaranteed

Satisfaction Guaranteed: the Making of the American Mass Market© 2004 Susan Strasser348 pages America was born of the frontier, its citizens people who by necessity often manufactured their own household requirements.  This was the case throughout most of the 19th … Continue reading

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Brand Failures

Brand Failures: the Truth about the 100 Greatest Branding Mistakes of All Time © 2003 Matt Haig 310 pages         What helps a brand succeed – or makes it fail? Brand Failures attempts to divine out the … Continue reading

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Salt, Sugar, Fat

Salt, Sugar, Fat: How the Food Giants Hooked Us© 2013 Michael Moss480 pages Between the fresh produce, meat, and dairy sections that ring the perimeter of the average supermarket,  millions of unique foodstuffs are offered and advertised. But their apparent … Continue reading

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No Logo

No Logo: the Case Against the Brand Bullies  © 1999, 2009; Naomi Klein 544 pages The political and financial turmoil of the past few years have seen a rising tide of anger targeted against the political power of wealthy corporations. … Continue reading

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