Financially struggling schools nationwide are increasing the volume of advertising that children see in the halls, at football games and even on their report cards.
School administrators say that with a public unwilling to adequately fund K-12 education, they’re obligated to find new ways to keep teachers in classrooms.
“We know that we can’t continue to only look at ways to cut, we also need to be innovative about the assets we have and learn how to bring in more revenue,” says Trinette Marquis, a spokeswoman for the 28,000-student Twin Rivers Unified School District in McClellan, Calif.
For Asphalt Nation and Suburban Nation:
States eye new motorist taxes: miles you drive could cost you (USA Today)
States are looking for new ways of taxing motorists as they seek to pay for highway and bridge repair and improvements without relying on the per-gallon gasoline tax widely viewed as all but obsolete.
Among the leading ideas: Taxing drivers for how many miles they travel rather than how much gasoline they buy. Minnesota and Oregon already are testing technology to keep track of mileage. Other states, including Washington and Nevada, are preparing similar projects.
The efforts are being prompted by the fact that gasoline taxes no longer provide enough money to pay for roads and bridges — especially when Congress and many state legislatures are reluctant to increase taxes imposed on each gallon. The federal tax of 18.4 cents a gallon hasn’t been raised in nearly two decades.
For The Shallows
Some caution texting is ruining art of conversation, Martha Irvine
Statistics from the Pew Internet & American Life Project show that, these days, many people with cell phones prefer texting over a phone call. It’s not always young people, though the data indicate that the younger you are, the more likely you are to prefer texting.And that’s creating a communication divide, of sorts – the talkers vs. the texters.Some would argue that it’s no big deal. What difference should it make how we communicate, as long as we do so?But many experts say the most successful communicators will, of course, have the ability to do both, talk or text, and know the most appropriate times to use those skills. And they fear that more of us are losing our ability to have – or at least are avoiding – the traditional face-to-face conversations that are vital in the workplace and personal relationships.“It is an art that’s becoming as valuable as good writing,” says Janet Sternberg, a professor of communication and media studies at Fordham University in New York who is also a linguist.