If that meme bewilders you, LeVar Burton (Geordie) was the star of a PBS show called Reading Rainbow. Its theme:

WHAT have you finished reading recently? I Am Spock, Leonard Nimoy, and a book I won’t mention just yet. Review scheduled for Friday.

WHAT are you reading now? State secret. I’m not going to spoil Set Phasers to Frag week for you! It’s a Star Trek title, does that help?

WHAT are you reading next?