Tag Archives: business

Why We Buy

Posted on April 28, 2014 by smellincoffee

Why We Buy: The Science of Shopping© 1997, 2008 Paco UnderhillSimon and Schuster320 pages No book on marketing, Why We Buy is an introduction to the novel field of retail anthropology. Young Paco Underhill was once an urban studies student assigned … Continue reading →

Posted in Reviews | Tagged , , , , | Leave a comment

The Fear Index

Posted on October 16, 2013 by smellincoffee

The Fear Index© 2009 Robert Harris304 pages Dr. Alexander Hoffman is a brilliant physicist-turned-financier who may be losing his mind.  It’s not as if the software he designed to manage investments in stocks, securities, and the like isn’t still successful; … Continue reading →

Posted in Reviews, science fiction | Tagged , , , | 1 Comment

Satisfaction Guaranteed

Posted on September 12, 2013 by smellincoffee

Satisfaction Guaranteed: the Making of the American Mass Market© 2004 Susan Strasser348 pages America was born of the frontier, its citizens people who by necessity often manufactured their own household requirements.  This was the case throughout most of the 19th … Continue reading →

Posted in history, Reviews | Tagged , , , , , , , , , | 1 Comment