Trump: The Art of the Comeback

© 1997
244 pages

This business history / memoir is not something I’d ordinarily read, given that when my reading brushes business it’s usually in connection with something like food, energy, or IT. Howeverrrrrrr, since Trump went out of office and now he’s going back in, I couldn’t resist. Well, I could have, but that’d be less fun and missing a once-in-a-lifetime joke-post opportunity. The Art of the Comeback is essentially a memoir about Trump’s business dealings in the late 1980s and early-mid 1990s — mostly involving real estate, but also touching on other enterprises like his airline shuttle as well as as random things like his chapter on prenups. I would classify this as more of a memoir than a business book, frankly, because Trump doesn’t introduce principles and then illustrate them with scenes from his past: rather, he’s writing about his deals, his brawls with New York red tape, his relationships, etc and occasionally throwing out an observation. Some of these are universally applicable, and some….not. (“Get your zoning in a bad economic climate, and begin building in a good one.”) The book is replete with photos of architecture, which he appears to take very seriously, himself with celebrities, and — interestingly — cartoons mocking him taken from newspapers of the period. I’m sure it will astound and appall readers, but the memoir is frequently self-congratulating, as are some of the photos. (Possibly my favorite caption: “Oh, that’s Kissinger and me walking off the plane after a serious discussion of geopolitical security. He hung on my every word.”)

I can’t say this has much, if anything for readers looking for business insights, except perhaps for some inspiration that comebacks are possible. Anyone reading this now is presumably reading it for the personality of the author — and while he has a ghostwriter, this book sounds like Donald Trump, “believe me”. While much of the content didn’t interest me, I was surprised by his actual passion for architecture: I tend to associate him with the Atlantic City properties, which I regard as garish, but he sounded positively scandalized that 40 Wall Street’s then-owners wanted to gut it to make an atrium of the bottom levels. (It’s now his.) I enjoyed this, but not for the intended reasons: seeing Trump chumming it up with the Clintons and making comments that he wouldn’t do well in politics because he’s too controversial and blunt are hilarious 25 years on.

“The problem is, I think I’m too honest, and perhaps too controversial, to be a politician. I always say it like it is, and I’m not sure that a politician can do that, although I might just be able to get away with it because people tend to like me. Honesty causes controversy, and therefore, despite all the polls that say I should run, I would probably not be a very successful politician.”

2:00 P.M. People from B’nai B’rith come in. I have agreed to give a speech to their organization that night at a major hotel. They tell me the place is going to be packed, and they want to go over what I’ll be saying. I tell them I really couldn’t tell them what I’ll be saying because I haven’t given the speech any thought yet, but that I will start thinking about it —approximately five minutes before I speak!

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If You Lived Here, You’d Be Home By Now

It was just another day at the office when Chris Ingraham wrote a piece about the prettiest and ugliest places to live in the United States and declared Red Lake Falls, Minnesota, as the worst. He received lots of angry tweets and the like afterwards, but it had been a one-off, so he expected nothing else. Then he received a letter cordially inviting him to visit Red Lake Falls. Figuring it would make for a fun follow-up story, Ingraham cleared it with his bosses at the Washington Post and sallied forth. He found the town of Red Lake Falls to be absolutely charming, and even friendly despite his casual abuse lobbied at them from the Post. Not long after, when Chris and his wife Briana were stressing over their ninety-minute commute and the cost of living on the East Coast, a wild suggestion floated up: why not move to Red Lake Falls? Chris’s work at the Post involved internet research and statistical analysis, not wandering the halls of power asking congresscritter’s aides for soundbytes: he could work from anywhere with an internet connection, after all. f You Lived Here is a memoir of the Ingrahams picking up and starting life over in a radically new spot, one that’s amusing on its own merits but also reflects on what people need and want out of life, and how sometimes flyover country can feed the soul more readily than high density metroplexes.

Ingraham readily admits from the start that the best parts of small town or rural living are those not capable of being witnessed through a tourist drive-by window. What he grew to appreciate most about living in Red Lake Falls was the stuff that took a while to observe: the way the landscape changed dramatically throughout the year, for instance, or intimacy he found in becoming part of of a tight-knit community — one in which there weren’t bureaucracies and institutions mediating everything. This was something he started becoming aware of almost immediately: alarmed by the lack of real estate listings, he talked to the man who invited him to visit the first time, and was immediately connected with all kinds of offers from people who were perfectly wiling to sell to an interested buyer, but didn’t see any point in having formal listings. The low cost of living was a key factor in moving, since the reporting job that wouldn’t have even paid rent on the East Coast was enough to cover a family of four — and then five — in the country. Ingraham reflects on the differences between the country and the commuter life, savoring the fact that he’s not losing three hours of his life every day staring at lights, time he can spend with his twin boys during their formative years. There’s something to be said, too, for the slower pace in general — even if he has to drive an hour to get to the nearest substantial hospital.

The most entertaining parts of this book are the fish-out-of-water scenes as Ingraham, long a beltway metroplex denizen, tries to accommodate himself to the local culture with varying degrees of success. He has nothing good to say about food in the Minnesota hinterlands, especially the Scandinavian specialties like lefse still popular with the area’s Swedish settlers, and the less said about local variants on pizza, the better. A few local men adopt him, though, taking him on excursions like hunting and ice-fishing. While he’s reluctant to actually shoot a deer, he regards it as both a rite-of-passage to be accepted, and something that he wants to prove he’s capable of doing. The book struggles a bit when it tries to be very serious, as when he decides to go to town after election day to answer WaPo’s question of “How did this happen” and can only find Clinton voters, resulting in him throwing up his hands and saying well, by golly, the more ya think ya know the less ya do. The one Trump voter he finds only did so because he really disliked Clinton. The Minnesota winter was interesting to learn about, though given that I’ve become an obsessive Charlie Berens and Myles “The You Betcha Guy” fan over the last few years, I’ve gotten some taste of it through their winter sketches. (Who knew windshield wiper fluid could freeze? Or that there was such a product as an engine block warmer?)

On the whole this was a fun memoir, sometimes unintentionally: Ingraham never quite loses his “You are sixteen, going on seventeen” -esque patronizing air, even as he’s repeatedly confronted with the limits of his knowledge: decorative corn stalks that freeze in place and remain there until late spring, leaves that don’t rot but instead just keep piling up because it’s too cold for microbes to microbe, and election results that defy the pollsters he’s so confident in – – but he does grow to accept the place on its own merits and not his expectations. While admitting that he’s something of an outlier in that he’s able to have his big-city job while living in a smaller town, in general the move appear to have agreed with him.

In the end, it seems that city life is slowly driving many of us mad. That was the case, at least, for me. Urban life is hazardous to your personal safety, your physical health, and your mental health. Why do we do it? In a word: jobs. We move to cities that wear us down because that’s where the jobs are. Happiness, health, safety—nice things to have, but you need to have a roof over your head before you can even start worrying about them. Historically, city residents have tended to be “well compensated for their joylessness,” as one team of economists put it. “The desires for happiness and life satisfaction do not uniquely drive human ambitions,” they rather dryly conclude. “Humans are quite understandably willing to sacrifice both happiness and life satisfaction if the price is right.”

We exchanged no words. If you’re a FedEx driver, you probably try to avoid conversations with the types of people who order boxes full of insects from the internet.

There were crickets in the kitchen closet. Crickets in a pile of shoes. Crickets making their way downstairs to the kids’ playroom. The cats were in a state of high alert, having what I can only imagine was the greatest day of their lives. I tried to collect all of them. It was like the world’s [worst] game of Pokémon.

“You sure this is legal?” I said. “I mean there’s houses right over there.”
“We’re just outside town limits; anything goes out here,” Jason said. “Pull that trigger, find out what freedom feels like.”

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WWW Wednesday + Favorite Things to Do in Winter

Today’s topic from Long and Short Reviews is “Favorite Thing to do in Winter”. In Alabama, we don’t get snow (not usually, northern Alabama just got a few inches last week), so I’m not skiing or sledding or anything. It’s usually business as usual, just with more clothes on. Winter does provide unique photo opportunities, since the lack of foliage allows for sights I wouldn’t otherwise see. It’s also a time to think about the spring garden (which I’m hoping to bring back for the first time since it got overgrown while I was recovering from the transplant back in ’22). I need to break out my bush axe and attack some overgrowth! It’s also good hiking season since there’s less heat, snakes, and bugs to worry about.

WHAT have you finished reading recently? If You Lived Here, You’d be Home Already, a memoir of a big city boy moving to rural Minnesota; and a sort of re-read of The Unsettling of America by Wendell Berry. I say sort of re-read because while I’ve read the book, this time I listened to the audio version read by Nick Offerman, also known as Ron Swanson. Offerman is a big fan of Berry’s writing, and it’s nice to inaugurate the Great Re-Read this year with one of my very favorite authors.

WHAT are you reading now? I’ll finish Along came Google shortly — it’s a read for library science class, and is a brief history of digitization — and am also nosing into Movement, a critique of urban planning and transportation policy in the US.

WHAT are you reading next? Oh, who knows! This is the Kindle shelf:

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Top Ten Tuesday: Recent TBR’s

Today’s TTT is books recently added to our TBR list. I’ve got a few reviews lined up, but foist: here’s a tease!

The Buddhist point of view takes the function of work to be at least threefold: to give a man a chance to utilize his and develop his faculties;to enable him to overcome his ego-centredness by joining with other people to bring forth the goods and services needed for a becoming assistance. (small is beautiful, E.F. Schumacher)

And now, my lazy list.

Book covahs for This image has an empty alt attribute; its file name is image-18.png
Surpremacy: AI, ChatGPT, and the Race that Will Chang the World; The Future of Buildings, Transportation, and Power; The Last Days of Budapest; Tech Agnostic; The Love of Learning and the Desire for God; Kolyma Tales; Twelve Trees; Lady Clementine;  The Curious Catton at the Cibenko Kitchen; Last Flag Down
Surpremacy: AI, ChatGPT, and the Race that Will Chang the World; The Future of Buildings, Transportation, and Power; The Last Days of Budapest; Tech Agnostic; The Love of Learning and the Desire for God; Kolyma Tales; Twelve Trees; Lady Clementine; The Curious Catton at the Cibenko Kitchen; Last Flag Down
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Prompt: most memorable road trip

Daily writing prompt
Think back on your most memorable road trip.

Oh, this is an easy one. New Mexico, 2016. Not only was it my first time on an airplane, and my first time out of the South, but it was my first time taking a vacation somewhere as an adult: my last time had been 2004, when my parents and I did a drive to Houston and back. New Mexico was also the first time I’d planned a vacation, and it was fairly ambitious: I was landing in a new city, then commencing a thousand mile driving tour of the state, with different hotels almost every single night until I ended up in ABQ. My memory of that week is extraordinarily sharp — in part, I suspect, because I was suddenly immersed in complete novelty: everything about New Mexico was startlingly different to me as an Alabama boy. Some pics from back then, though they were taken on a digital camera that was already a relic. I long to go back to New Mexico, or at least the southwest, but every time I’ve begun planning, some thing like COVID happens.

The view from Carlsbad Caverns
San Felipes, ABQ
Santa Fe
Sante Fe again
White Sands
A very large array I found

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Before we Forget Kindness

One of the more charming reads from last year was Before the Coffee Gets Cold, a short novel that falls into a mysterious genre called ‘magical realism’, as I’ve since learned. The setting and premise were simple yet inexplicable: in a small cafe in Tokyo, there is a single chair in the cafe that can take you to that same cafe at another point in time, under certain conditions and rules. The past can’t be changed, but — perhaps you can, by saying things that needed to be said, or asking questions that should have been voiced before. This collection seems shorter than the original, with only four stories, but there’s a good variety of pathos to be found here. We meet a young elementary school student who wishes he hadn’t cried at his parents’ divorce; a pair of unrequited lovers; a father and daughter estranged by her decision to elope with a man she barely knew but who her father could read like a book; and a young widow who wants her late husband to name their baby. As with the original, the novel’s narrative voice is directly philosophical, reflecting on the nature of regret, say, or the confusion and division within the human heart and the apparent fickleness that creates: these observations go hand in hand with the interior struggles we’re seeing as the characters make their journey into the past. Although the general tone is “sad but sweet”, there is some humor: possibly my favorite story involved two characters who delighted in speaking in the formal language of Samurai tales, which the translator renders as Shakespearean.

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Primate Made

Longtime readers to this blog know that the mismatch between human biology and the world we have made for ourselves is a pet topic of mine,  given its implications for human flourishing.  Primate Made focuses on modernity’s effects on the human body, and begins with the key point that  DNA, while being the ‘recipe’ for making us,  is dynamic and its expression can change based on our lifestyles and experiences.   The author opens by pointing out that human beings were ‘uncivilized’ hunter-gathers for the overwhelming majority of our natural history,  and our bodies are still those of the ancient tribesmen who stalked prey on the plains.  

Cregan-Reid begins his documentation of how our bodies’ recipe began fluctuating with the agricultural revolution, which offered generally steady but less nutritionally varied supplies of food, resulting in  shorter, less hardier humans. This was not a hard-coded evolutionary change:   we have seen the same shift happen in Korea, where authoritarian economic policies have resulted in North Koreans being smaller on average than their former kinsmen, living in more economically liberal South Korea.  The fruits of industrialism and capitalism have allowed for much better diets, and average human height has recovered in suit.  Every rose has its thorns, though, and most of the book focuses on how modernity affects our waistlines,   feet,  back, and mind  – all to the bad, as you might imagine. While some of this was predictable (the waistline bit),   his chapters on how our feet have been enfeebled by constant shoe use was interesting, especially  given how some problems tend to begin with the feet and radiate up to our backs. What comes up again and again is the fact that we sit entirely too much: we need to move much more than we do, preferably in areas that will give our feet a proper workout and counter their flattening.    The chapter on teeth and diet were fascinating, and intermittent fasting gets a shout-out — though, despite the section on fasting, he never goes into metabolic syndrome which is closely connected. Although some of this was old hat, I still learned quite a bit: for instance, our mandibles don’t get as much exercise as they’re designed for, and subsequently don’t develop as large as they might, leading some to some of our wisdom teeth problems. I  also appreciated that Cregan-Reid touched on mental and emotional aspects of modernity,    like the frustration that children (especially boys) experience with sedentary education. Not for nothing did Desmond Morris call his own book on this subject The Urban Zoo:    we’re all  pacing in our own tiny enclosures!

This was a fairly interesting read, and the author includes end-chapter summaries for the twitter-patted: he also proposes ways we can resist the worst distortions, like taking standing/walk breaks at work, and not grazing all day and giving ourselves breaks from constant stimulation. This strikes me as a servicable guide and a good read to understanding the ways our bodies are ill-suited for being cooped up in boxes all day, and a nice kickoff to the year’s science reading.

Highlights:

Your DNA, the code that instructs the assembly of the right amino acids into the right proteins at the right times in the right order and in the right places tens of trillions of times over, giving you a body, is not like a computer script. The code is not perfect, reliable or definitive. Instead, DNA sequences are more like the dialogue in a play. There may be a script, but the outcome depends on the environment in which those instructions are performed. Versions of Romeo and Juliet can vary in quality and tone, from the most ornate productions by the Royal Shakespeare Company to an elementary school performance.

[A]pproximately 10 percent of all the humans who have ever existed are alive today.

While early humans probably consumed about ten tablespoons of sugar per year, in the modern Western diet that is more likely to be the amount consumed daily.

To put it another way, if the timeline for human-like species were condensed into a nine-to-five working day you would need to wait until 4.58pm for the Agricultural Revolution. Even the smallest cities weren’t built until well into 4.59pm. The Industrial Revolution? You would have to have been keen-eyed to notice it. It began at 4:59 and 58 seconds. Nearly all the technology we know and interact with would have come and gone in about the time it takes to sneeze. As a result, our bodies are in shock from these changes. Modern living is as bracing to the human body as jumping through a hole in ice. Our bodies are defending and deforming themselves in response.

These children’s bodies are rejecting sedentariness and almost our first response is discipline, expulsion or a psychoactive pill.

We are unique among species because instead of waiting for evolution to provide us with the right tools for the job, our cognition reversed the process. Other apes’ hands have adapted to their environment, but humans used their primitive hands to make an environment in which those hands, fingers and thumbs became the ideal apparatus for interacting with it.

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WWW Wednesday

WHAT have you finished reading recently? Sword Brethren, the start of a new historical fiction series about a man whose childhood home and title were stolen from him at age fourteen, forcing him to create a new life as a warrior-monk fighting in eastern Europe.

WHAT are you reading next? Primate Change, a science book about how human biology is being affected by modernity. Reccommendation from Cyberkitten, I believe.

WHAT are you reading next? Possibly Lonely Vigil, about the coastwatchers in the Solomons. The ladyfriend I recently watched Father Goose, in which Cary Grant plays a coastwatcher.

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Sword Brethren

Richard Fitz Simmons is a young lad who has just lost everything. After he narrowly defends himself against some highwaymen he arrives home to find that his father has accidentally died in a hunting accident and his uncle is taking over. But why did Uncle bring a small army with him? Richard and his father’s German steward take off for London in hopes of telling the King about this outrageous perfidy, but the King is Mr. Outrageous Perfidy himself, John. Chased by murderous men, Richard takes a desperate chance and finds himself in the Holy Roman Empire, in service to a prominent merchant — but this is only the first step on a path that will lead to Richard into becoming a warrior of renoun, telling his story to a scribe in Prince Nevsky’s court. This was an ARC sent to me via Booksirens, and it seems quite promising: although featuring a teenage main character, it’s not the kind of family-friendly medieval adventure that Wayne Grant delivers in his Broken Bow series, which has a very similar plot. This is much more graphic and edgy, and takes readers into an area not often seen in medieval historical fiction — eastern Europe during the Northern or Baltic crusades. The main character is quite sympathetic, a lad with the strength and valor of a man twice his age, quick to defend those in peril, even if saddled with a temper. Frequently, his sense of righteousness and honor gives him into violent trouble. My only issue with the book is Richard’s irreligiosity, which is out of place given the setting, and especially given that he’s serving in a holy order. Although I had some quibbles with it, I enjoyed Sword Brethren and will be continuing in the series as the author creates it.

Related:
The Last Kingdom, Bernard Cornwell. Family killed, land stolen, boy becomes warrior of great renoun.
Longbow, Wayne Grant. Family killed, land stolen, boy comes warrior of great renoun.

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Top Ten 2025 Releases

2025’s inaugural Top Ten Tuesday from the Artsy Book Girl is book releases we’re looking forward to in 2025. I don’t follow book releases unless a particular author I like has announced one (hence my knowing about Anxious Generation and Living in Wonder last year, and having them preordered), so I’m just going to trawl Amazon’s upcoming page for the most part. But first, tease!

Your DNA, the code that instructs the assembly of the right amino acids into the right proteins at the right times in the right order and in the right places tens of trillions of times over, giving you a body, is not like a computer script. The code is not perfect, reliable or definitive. Instead, DNA sequences are more like the dialogue in a play. There may be a script, but the outcome depends on the environment in which those instructions are performed. Versions of Romeo and Juliet can vary in quality and tone, from the most ornate productions by the Royal Shakespeare Company to an elementary school performance. (Primate Change: How the World We Made is Remaking Us)

And now, some 2025 books that I’m either looking forward to, or which sounded interesting:

Ace in the Hole, third in the Black Badge series about an undead gunslinger who roams the Wild West at the order of the White Throne, dispatching werewolves, vampires, and the like. This series introduced me to Rhett C. Bruno & Jaime Castle, whose work I’ve continued to enjoy.

Against the Machine, Paul Kingsnorth. The publisher blurb:

In Against the Machine, Kingsnorth recounts how the Machine, a combination of technological, political, economic, and spiritual forces, is destroying the life support systems of the Earth itself. He examines the Machine’s way of homogenising the mosaic of human cultures and using humans as fodder in a techno-industrial juggernaut. Most importantly, he identifies how this “progress” and its ideologies put humanity in a headlong plunge towards what looks to be a glorified nihilism disguised as “freedom.”

In the age of the Machine, it takes effort to remain truly human. Drawing on deep readings of philosophers, poets, and mystics like Ivan Illich, Wendell Berry, and Simone Weil, Kingsnorth reminds us what humanity requires: a healthy suspicion of entrenched power; connection to land, nature and heritage; a deep attention to matters of the spirit; heterodox tolerance, freedom of expression and an appreciation of beauty. Against the Machine is the spiritual manual for Kingsnorth’s fellow madmen.

When the Moon Hits Your Eye, John Scalzi. Presumably an SF comedy about the Moon turning to cheese.

Those are the ones I personally know about. Now, to the booklists!

The Technological Republic: Hard Power, Soft Belief, and the Future of the West

Embers of the Hands: Hidden Histories of the Viking Age

On the Hippie Trail: Istanbul to Kathmandu and the Making of a Travel Writer

The Sirens’ Call: How Attention Became the World’s Most Endangered Resource

Good Soil: The Education of an Accidental Farmhand

Bandwidth: The Untold Story of Ambition, Deception, and Innovation That Shaped the Internet Age and Dot-Com Boom

Waste Land: A World in Permanent Crisis

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