“It takes a lot of sand to wear this costume, which is 80 per cent cellophane. The other 10 percent is bathing suit. It’s the newest fad at Malibu beach, playspot of the Hollywood film colony. June Clyde is shown here is a cellophane wrapper keeping her schoolgirl complexion nice and fresh. Under the cellophane, so they say, the skin receives all the benefits of ultra-violent sun, producing tan without sunburn. Save the surface and you save all!”
From an April 1932 newspaper.
Reading Freely 
how strange… although it must be a boon for teenage girls from Malibu…
It doesn't seem to have been a fad that lasted long!
This is just funny to read and imagine like 50 girls wearing this exact thing on the beach xDElle @ Keep on Reading
And carrying huge beach bags to tote it with!
What a strange fad. But I suppose that is what people will say in 60 years when they read of this 'Facebook thing' and wonder why people were so compelled to share super personal information with the entire world…