Tuesday’s the time for teasing…
A typical Kernaghanism is to compare and contrast the plush living conditions of the dogs on the set of 101 Dalmatians with the shacks in which the Haitian workers live who sewed Disney pajamas decorated with the movie’s characters. The animals, he says, stayed in “doggie condos” fitted with cushy beds and heat lamps, were cared for by on-call vets and served beef and chicken. The Haitian workers live in malaria- and dysentery-infested hovels, sleep on cots, and can rarely afford to buy meat or go to the doctor. It is in this collision between the life of brand and the reality of production that Kernaghan works his own marketing magic.
p. 352, No Logo. Naomi Klein.
Prior to leaving for Haiti, I went to a Wal-Mart store on Long Island and purchased several Disney garments which had been made in Haiti. I showed these to the crowd of workers, who immediately recognized the clothing they had made…I helped up a size four Pocahontas T-shirt. I showed them the Wal-Mart price tag indicating $10.97. But it was only when I translated the $10.97 into the local currency — 172.26 gourdes — that all at once, in unison, the workers screamed with shock, disbelief, anger, and a mixture of pain and sadness, as their eyes remained fixed on the Pocahontas shirt….In a single day, they worked on hundreds of Disney shirts. Yet the sales price of just one shirt in the U.S. amounted to nearly five days of their wages!
p. 353, No Logo, Naomi Klein. Quoting Charles Kernaghan.